How WarmupIP Helped a Food Delivery Platform 4X Their Offer Conversions Through Inbox Placement How WarmupIP Helped a Food Delivery Platform 4X Their Offer Conversions Through Inbox Placement
- Industry : Food Delivery
- Use Case : Promotional offer campaigns, order confirmations, and reactivation emails
- Target Audience : App users and inactive customers
- Problem : Low open rates and poor engagement due to offer emails landing in spam/promotions folders.
- Industry : Food Delivery
- Use Case : Promotional offer campaigns, order confirmations, and reactivation emails
- Target Audience : App users and inactive customers
- Problem : Low open rates and poor engagement due to offer emails landing in spam/promotions folders.
The Challenge :
The food delivery platform heavily relied on email for:
- Sending discount codes (e.g., “Flat 30% off tonight”)
- Reactivating dormant users with hyperlocal offers
- Sending real-time order status updates
Leads to
- Gmail flagged their promotional domains
- Open rates dropped to under 5%
- Conversion on promo codes decreased by 70%
- Missed opportunity to revive inactive users
WarmupIP to the Rescue
We activated WarmupIP.com to rebuild trust and get promotional messages seen again
Strategy:
- Warmed up 12 domains across multiple sending tools
- Connected to our private 100K mailbox warmup grid
- Simulated behavior with live human seed engagement (click, reply, save, mark as “important”)
- Enabled controlled ramp-up for high-volume evening blasts
👉 Check our seed hosting engine: https://warmupip.com/host-your-seeds
The Results
Results After 4 Weeks:
| Metrics | Before WarmupIP | After WarmupIP (3Weeks) |
|---|---|---|
| Gmail Inbox Rate | 11% | 91% |
| Promo Email Open Rate | 4.6% | 27.3% |
| Offer Code Conversions | 3.2% | 13.5% |
| Dormant Users Reactivated | ~3000 | 12,700+ |
Real Campaign Example
“Hungry? Here’s 30% Off + Free Delivery (Today Only)”
- Sent to 450,000 users
- Inbox Rate: 90%
- Code Usage: 18,000+ orders in 48 hours
Client Feedback
“WarmupIP was like switching on a spotlight. The difference in engagement and redemptions was instant.”
– Growth Head, India Food Delivery App
Want Your Campaigns to Get Eaten Up Too?
Start at: https://warmupip.com
Schedule with our founder: https://calendly.com/warmupip/30min
