How WarmupIP Helped a Food Delivery Platform 4X Their Offer Conversions Through Inbox Placement How WarmupIP Helped a Food Delivery Platform 4X Their Offer Conversions Through Inbox Placement

Food Delivery Platforms
  • Industry : Food Delivery
  • Use Case : Promotional offer campaigns, order confirmations, and reactivation emails
  • Target Audience : App users and inactive customers
  • Problem : Low open rates and poor engagement due to offer emails landing in spam/promotions folders.
Food Delivery Platforms
  • Industry : Food Delivery
  • Use Case : Promotional offer campaigns, order confirmations, and reactivation emails
  • Target Audience : App users and inactive customers
  • Problem : Low open rates and poor engagement due to offer emails landing in spam/promotions folders.

The Challenge :

The food delivery platform heavily relied on email for:

  • Sending discount codes (e.g., “Flat 30% off tonight”)
  • Reactivating dormant users with hyperlocal offers
  • Sending real-time order status updates

Problem
Problem
Leads to

Leads to

  • Gmail flagged their promotional domains
  • Open rates dropped to under 5%
  • Conversion on promo codes decreased by 70%
  • Missed opportunity to revive inactive users

WarmupIP to the Rescue

We activated WarmupIP.com to rebuild trust and get promotional messages seen again

Strategy:
  • Warmed up 12 domains across multiple sending tools
  • Connected to our private 100K mailbox warmup grid
  • Simulated behavior with live human seed engagement (click, reply, save, mark as “important”)
  • Enabled controlled ramp-up for high-volume evening blasts

👉 Check our seed hosting engine: https://warmupip.com/host-your-seeds

The Results

Results After 4 Weeks:

Metrics Before WarmupIP After WarmupIP (3Weeks)
Gmail Inbox Rate 11% 91%
Promo Email Open Rate 4.6% 27.3%
Offer Code Conversions 3.2% 13.5%
Dormant Users Reactivated ~3000 12,700+

Real Campaign Example

“Hungry? Here’s 30% Off + Free Delivery (Today Only)”

  • Sent to 450,000 users
  • Inbox Rate: 90%
  • Code Usage: 18,000+ orders in 48 hours

Want Your Campaigns to Get Eaten Up Too?

Start at: https://warmupip.com

Schedule with our founder: https://calendly.com/warmupip/30min

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