Warmup Limitations & Important Factors
We do everything possible to help domains and IPs achieve and sustain strong reputations, but a 100% guarantee is not possible because certain factors lie outside our control. Reputation depends not just on warmup but also on live campaign practices.
Conditions where achieving or sustaining high reputation is not possible
Poor Sending Practices
Sudden spikes in volume, skipping warmup, or ignoring ramp-up stages
Can severely damage reputation overnightBad Data Quality
Lists with high bounces, spam traps, or purchased/unverified contacts
Triggers ISP filters and blockingHigh Spam Complaints
User “Report Spam” actions will always hurt domain/IP reputation
ISPs track complaints heavilyContent Issues
Spammy subject lines, high image-to-text ratio, or non-compliant templates
Automatic filtering by content scannersBlacklist/Blocklist Entries
If domain/IP is blocklisted, corrective action is required before recovery
Complete delivery blockingPolicy Violations
Sending in prohibited categories without compliance will result in filtering
Permanent reputation damageRecovery Timeline
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Bad Reputation Recovery
1–6 months with warmup-only campaigns
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New Domain Warmup
Up to 30 days for strong reputation
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No GPT Status
10–15 days to high reputation
Critical Balance
Maintain 40–50% warmup sends relative to live sends.
This balance is critical to stabilize sender reputation. Results are always a shared responsibility between our warmup framework and your sending practices.
What WarmupIP.com Guarantees
We provide the strongest possible infrastructure, engagement, and monitoring to maximize domain/IP reputation but results are always a shared responsibility between our warmup framework and client sending practices.
Daily Warmup Campaigns
365 days of continuous warmup with positive engagement (opens, clicks, inbox corrections)
Continuous Monitoring
Real-time tracking of delivery, spam complaints, and reputation with proactive adjustments
Seasonal Scaling
50k-100k/day warmup capacity to protect reputation during high-volume campaigns
Best‑Practice Guidance
Expert advice on list hygiene, templates, and sending strategies for optimal results
Reputation Recovery Playbook
Proven strategies to overcome challenges and restore your email reputation. Each playbook combines WarmupIP.com's infrastructure with email marketing best practices.
Action Plan:
Action Plan:
Medium 2–6 weeks- Enforce gradual ramp-up (start at 2–5k/day, double every 5–7 days)
- Dedicate 40–50% warmup sends alongside live campaigns
- Use multiple domains/IPs to distribute volume
- Monitor domain/IP reputation via Postmaster, SNDS, or WarmupIP.com reports
Smooth scaling to higher volumes without red flags.
Action Plan:
Action Plan:
Easy 2–4 weeks- Run email verification before every campaign (never send raw)
- Suppress hard bounces, spam traps, role-based emails, and inactive addresses
- Maintain a global suppression list across campaigns
- Use engagement metrics to segment active vs inactive recipients
Lower bounce rates (<2%), reduced block risk
Action Plan:
Action Plan:
Hard 6–12 weeks- Keep complaint rate below 0.3% (ideal <0.1%)
- Improve targeting: send only to opted-in/engaged users
- Optimize sending frequency (avoid over-mailing)
- Test subject lines & creatives to reduce 'spammy' signals
- Use warmup campaigns to offset complaints with positive engagement
Complaint rates fall, reputation recovers gradually
Action Plan:
Action Plan:
Easy Immediate- Use lightweight templates: short text, 2–4 dynamic tags, simple button, minimal/no images
- Avoid 'spam trigger words' (free, urgent, act now, $$$)
- Maintain 70/30 text-to-image ratio
- Personalize where possible (first name, company, interest tags)
- Run all campaigns through a content checker (SpamAssassin or equivalent)
Higher inbox placement, better engagement
Action Plan:
Action Plan:
Hard 1–6 months- Identify listings using tools (MXToolbox, WarmupIP.com reports)
- Stop live sends immediately → run warmup-only traffic
- Request delisting with corrective evidence (bounce reports, complaint rates, hygiene proof)
- Use fresh aged domains/IPs in parallel while waiting for delistings
Clean delisting → restored deliverability
Action Plan:
Action Plan:
Hard Ongoing- Ensure compliance with ISP/ESP rules (Google/Yahoo bulk sender policies)
- Segment verticals into separate domains & IPs to prevent cross-contamination
- Apply stricter warmup (40–60% warmup vs live) for sensitive verticals
- Use real human engagement via WarmupIP.com to build trust signals
Sustained reputation while operating in strict verticals
Shared Responsibility in Email Reputation Management
WarmupIP provides the engagement and monitoring layer, but true reputation recovery depends on client-side list hygiene, content quality, compliance, and pacing.
WarmupIP.com
Infrastructure & Engagement- Opens & Clicks Engagement
- Spam Rescue Operations
- Reputation Monitoring
- Infrastructure Layer
Your Role
Best Practices- List Hygiene & Quality
- Content Quality Control
- Compliance Standards
- Proper Send Pacing
